The National Pork Board is doing some interesting marketing these days:
http://www.otherwhitemeat.com/default.aspx
The Dinner Contract is especially entertaining…this line is my favorite:
“I, Mom, certify that henceforth, I will maintain adequate quantities of The Other White Meat in the refrigerator and freezer to keep meals from becoming humdrum, ho-hum, or just plain boring.”
There’s also a nice section about bacon and another section with lots of recipes, including 28 bacon specific recipes.
The commercials are also highly entertaining…in one of them a pork chop and apricot get it on. Good stuff.