Did you know that an A&W Restaurant was the first restaurant to serve bacon on a cheeseburger? Or at least that is what they are claiming anyways. According to their website:
“In 1963, A&W® restaurants introduced The Burger Family®, which included a Mama Burger®, Papa Burger®, Teen Burger® and Baby Burger®…The Teen Burger included cheese, two slices of bacon, lettuce, tomato and salad dressing. We were the first chain to offer a bacon cheeseburger throughout our system.”
Mulder recalls an A&W® national television campaign from the early 70s that focused on the chain’s bacon cheeseburger. In the commercial, a customer whispers to a friend, “What’s the secret?” The friend replies, “The secret is bacon.”